likely to clutter e-mail for some time
Sarawak Tribune - Tuesday, 10 December, 2002
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of being inundated with getrich-quick schemes and Viagra ads in your
e-mail? Well, get used to it because, despite concerted efforts to fight
it, "spam" is expected to get worse before it gets better,
analysts say. The average American will get more than 2,200 spam, or
unsolicited bulk email, messages this year and 3,600 by 2007, Jupiter
getting easier to send spam messages. You can buy a CD-ROM with millions
of e-mail addresses for next to nothing and send it out for next to
nothing," said Jared Blank, senior analyst at Jupiter.
continue to come up with new and ingenious ways to bypass filters by
misspelling words, sending emails from what appears to be yourself and
putting messages in the subject lines that make people think the mail is
from a friend.
just as furiously, companies are trying to help consumers and businesses,
including some Internet services, to combat spam by coming up with new
technologies creating a hot new sector with players like Brightmail Inc.
and programs from McAfee.
for example, works with companies and Internet service providers to fight
spam at the desktop and also offers a product that consumers can be run to
protect against computer viruses.
are clever people and there is clearly an arms race between spammers and
people trying to prevent spam that just constantly escalates," said
Forrester analyst Jim Nail. "Having simple lists of spammers and
domains that's not enough because spammers change domains or addresses to
stay ahead of (efforts)."
is worse. Newer tactics include harvesting attacks, which are trying to
find out names and addresses of people who live in this enterprise,"
said Joyce Graff, analyst at Gartner. "It's like a virus game, so if
you don't have a lab looking for new ploys whatever you implement won't be
working for you in six months."
said its recent data shows that spam has gone up from 8 percent of all
Internet e-mail to about 40 percent. "One of the challenges we find
is that spam is global. A lot of it gets routed through unsecure
servers," said Enrique Salem, chief executive of Brightmail.
"So, as that happens, it's outside of any one country's
industry was collaborating with government agencies around the world to
cut down on the problem, he added. Analysts said there is hope for some
relief in the future as regulators begin to take notice.
spammers are hard to track down and prosecute, you get a few of them and
it will scare off others," Nail said. Earlier this month, the U.S.
Federal Trade Commission sued six junk e-mailers who bombarded Internet
users with illegal pyramid schemes, fraudulent loans and e-mail filters
that actually attracted spam instead of blocking it.