radio listeners tripled over three years
The Borneo Post - Sunday, 27 April, 2003
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ANGELES: Internet radio has found a niche. Lots of them, in fact. The
Internet offers a staggering variety of music streams from radio stations'
Webcasts to playlists customised by advanced software.
than 100 million listeners have tried Web radio and the number of regular
monthly listeners has tripled in the last three years, according to rating
eager to listen to hometown stations from far away can look for a Web
broadcast at http://www.radio-locator.com, which finds stations based on
US zip code, country, format and other criteria. And that is only the
consumers go online to listen to and what works best is content they can't
listen to through traditional sources," says Bill Rose, general
manager of Arbitron Internet Broadcast Services.
Channel Communications , the No. 1 radio operator, had seven of the top 25
stations in the Arbitron March ratings survey. However, some jazz and
classical individual radio markets were top-10 stations on the Internet,
such as Pacific Lutheran University's public jazz station in Seattle, KPLU,
of the appeal of Internet radio, however, is the availability of what is
not widely popular, industry executives say.
is the explosion of niches and different genres that are all
acceptable," said Raghav Gupta, chief operating officer of live365.
com where individual disc jockeys create their own stations.
was the No. 1 network in Arbitron's March ratings, with users listening to
7.6 million hours of programming.-Reuters