Carriers to face $10m fine for junk SMS messages
Sydney Morning Herald - 13 June 2003  

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Junk mobile phone text messages are about to be canned, with carriers to be fined up to $10 million if they fail to stop unsolicited spam.

The Australian Communications Authority (ACA) today said it registered the telecommunications industry code to protect mobile phone users from unsolicited junk messages.

Carriers and service providers will be required to comply with a set of rules for sending marketing messages using SMS and to advise people designing the messages about the rules.

Under the code, SMS marketers would not be able to send messages to people unless they agreed to opt in.

Mobile users could opt out at any time using an identifier, which must be included in every SMS marketing message, the code said.